November 27, 2018
Shoppers are expected to spend 18.3% more than 2017, a total of $7.8 billion on Cyber Monday according to Adobe Analytics. “The sweet spot will fall between 10 p.m. and 1 a.m. EST, Adobe says, when it’s anticipated shoppers will spend $1.6 billion — about $200 million more than what retailers would see during a typical whole day any other time of the year,” according to USA Today. From a USA Today article:
“But at a time when shoppers can buy products ranging from dolls to detergent by tapping on a tablet or smart phone, Black Friday and even Thanksgiving are gaining on Cyber Monday to become banner days for online shopping. Retailers saw $6.22 billion in digital sales on Black Friday, 23.6 percent more than last year and the most ever on that day, Adobe says. Meanwhile, Thanksgiving Day experienced the biggest single-day surge in online shopping history, leaping 28 percent over the holiday in 2017 to $3.7 billion.
Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it’s become simpler and faster.”
Back to the Technology News Main Page
